was honored to support the Lexus exhibit at the Aspen & Pebble
Beach FOOD & WINE CLASSICS in 2008 and the Sun Valley Wine
Auction for the Center for Preforming Arts. Our observation bee
hive in Pebble Beach was all the buzz ...
mission was to bring awareness to the role of the honeybee in
a sustainable future. The honeybee could be the poster child
for sustainable agriculture. It produces a perfect food
that never spoils and it does this without the aid of a plow,
irrigation, fertilizer or pesticides.
our efforts to develop a sustainable future we must focus on a
sustainable energy commitment. Two major energy requirements in
our lives are transportation and food. If we can find long
term solutions to these energy needs we will be well postured
for a sustainable future. Lexus is committed to green manufacturing,
recycling of waste material and a fleet of vehicles that is currently
85% hybrid and soon to be 100% fleet.
name of the game in agriculture over the past century has been
bigger is better. This may no longer be true. Now that
we are at or beyond peak oil, we can not continue to trade fossil
fuel for food. Perhaps we have come to a point where pause
is prudent and a bit of reflection on the wisdom in the honeybee
model of agriculture might do us some good.